Sunday, 1 May 2011

It's been a while...

It has been a while since my last post and I have to say that I am working overtime- or at least, I should say that I am suffering from sleep deprivation!
The interview for Watford is fast approaching- a bit too fast for my liking! I have been up learning, reciting, scribbling down all the UK's leading ad agencies and their clients. I have been reading up on the history of adverts and all the famous campaigns. For example, the Levi's Launderette campaign. I can tell you that BBH (Bartle Bogle Hegarty) work with KFC, Barclays Bank, Audi etc; TBWA work with Whiskers cat food, Muller Yoghurts and John Smith. I won't bore you anymore, but I feel overwhelmed with information- and I still don't know what is expected of me on the big day...

In saying that, I had a professional portfolio review the other day, in which I received positive feedback and some very invaluable advice- so thats always nice to hear.

I have also been working on a campaign for BirdsEye Fish Fingers as part of my portfolio. I have actually had great fun working on it and experimenting with various slogans. Due to the industry, I won't be posting my ideas up on here yet- maybe in a few weeks IF I get a place on the course. Finger Crossed- or perhaps more to the point, Fish Fingers Crossed!

I was also contemplating working on a campaign to encourage people to take up cycling over the summer- or more simply, to advertise Bicycles... 

As I am updating you on my creative life to date, I wanted to alert you to the typography on the McCaan Erikson Website (Subway, Mastercard, Coca Cola and I Can't Believe it's not Butter). I really loved the hand rendered text and thought that it makes/ ads a really funky, unique quality to the website. It's not as formal as some of the other websites I have been browsing, (like WPP).
So on that note, below is the typography I have been talking about. However in conjunction with the text, they also had some really characterful illustrations on the website like ALOT!

I really like the simplicity of the bear, the use of line and the incorporation of text...please do 'show me the money'...I'm waiting!

AND, now back to my Google collection;

Over the past few days, there have been some really interesting creations. I thought there may have been one relating more to the Royal Wedding- after all, everything else has been, however to my surprise they have decorative and dream like. 

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